The Founder Story
I didn't set out to build a luxury athleisure brand. I'm not that guy. I just wanted a workout shirt I could actually move in — train hard, hit a yoga class, grab a coffee, meet a friend — without switching outfits or feeling like I was paying for a logo instead of performance.
After 27 years in the Army — 24 of those as a Green Beret — I learned that the world is chaotic and uncontrollable. But every day, you can choose one thing you can control: checking in with yourself. On a mat, on a trail, in a gym, in your living room.
YogaMatt grew out of that philosophy. Built for balance. Built for purpose. Where performance meets yours.